Uncategorized

Feudalism 2.0

Looking at this remediation you’re probably confused…

In medieval times the term ‘feudalism’ was representative of the combining of the “legal, economic, military, and cultural customs that flourished in Medieval Europe between the 9th and 15th centuries”. An example of this system is the relationship between lords and peasants, where peasants who were ‘nominally’ free could own land, but, the lord controlled all aspects of land use.

Here’s a video that explains it in more depth: https://www.youtube.com/watch?v=EUzRNp7OucQ&ab_channel=HistoryHub

Well, feudalism has stayed relevant throughout time, and is still relevant today in the 21st century, however, in a very different form. As a society fuelled by technology, it only makes sense that feudalism is now present in the media industry, an example being the FAANG walled garden. Now the remediation will hopefully start making sense.

FAANG stands for; Facebook, Amazon, Apple, Netflix, and Google.

As users of these programs, which let’s admit we all are of at least one, we are representative of the ‘peasants’.. rough right. Where these programs are considered the ‘Lords’. In the world we currently live in, these media conglomerates act as feudal lords, who hold control over how we interact with content, and turn a profit, even if we are using them freely.

In other words, “In the advertising world, one who owns the audience data can decide the game rules, establish advertising prices and even influence data regulations” (Ivan Guzenko).

References:

https://adclubny.wordpress.com/2020/05/26/the-value-of-independent-ad-tech-after-the-global-crisis/

2 thoughts on “Feudalism 2.0”

  1. Excellent resources, and very relevant remediation! Your summary has actually included every aspect, which really surprised me as I expected a focus on one detail. I focused more on the “Walled Garden” as it’s generally an easy concept to visualise and naturally understand. overall though A grade work!!

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s