Monological vs dialogical media

I definitely surprised myself when I understood this weeks lecture that introduced us to monological and dialogical media. If I were given these words with no context, I would have no idea what they were talking about, so I decided for this weeks remediation to shamelessly create a TikTok that quickly identifies the two medias during life in quarantine.

@taryncastle5

Some simple examples for BCM112 students. Enjoy this weeks remediation😬

♬ Moon – Kid Francescoli

Monological media can be described as a ‘one to many’ process. A form of media that broadcasts information to an audience without conversation or interaction, whilst dialogical media is conversation and dialogue based. I used Netflix and reddit as an example that adolescents at present use for entertainment, especially during this weird time at home. Netflix is an example of monological media as it it demonstrates this ‘one-to-many’ idea. We are an audience of many, being broadcasted information through one source, we cannot speak directly back to the source, we are just an audience. This is where Reddit is different as a dialogical media. Dialogical as I explained is a more conversation based process, where people can interact with each other, share ideas, stories, quirky things they have been up to during quarantine. It’s a ‘many-to-many’ process and can be an example for ‘collective intelligence’.

“Collective intelligence is a form of universally distributed intelligence, constantly enhances, coordinated in real time, and resulting in the effective mobilisation of skills”

Pierre Lévy

Collective intelligence is extremely important in this digital age as it’s the collaboration and coming together of people to discuss and curate content. It’s a sociological concept that allows users of media around the world to curate content collectively, allowing us, as an audience, to both engage and participate with this content, whether it be through watching, commenting or providing our opinion. We wouldn’t have the media we have today without this idea of ‘collective intelligence’.

References:

Sciencedirect.com. 2020. Collective Intelligence – An Overview | Sciencedirect Topics. [online] Available at: <https://www.sciencedirect.com/topics/computer-science/collective-intelligence&gt; [Accessed 16 April 2020].