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BETA – Researching my digital niche

I am also adapting qualitive research skills into my autoethnographic research into this niche:

Exploring – Exploring different platforms like Tik Tok and Instagram to research engagement and content, as well as discovering other content creators within the niche. Also, exploring various content. Not sticking to the same content but also branching out to explore different and new ways of helping stress.

Sensitivity – Being sensitive regarding the topic – anxiety can be a sensitive topic so considering ethically how to discuss it and addressing it. Example, stating it is an anxiety page in the biography for anyone visiting the page, keeping topics light-hearted and helpful, as well as sharing content that isn’t too ‘deep’ or can be triggering for others or myself.

Narrowing – Narrowing my niche to mild anxiety and stress. As proven in my last post on epiphanies, I found that narrowing down my niche and content to ‘mild anxiety’ and stress not only helps to not mislead my own audience, but helps to navigate the niche easier

Perspective – Using perspective to create a realistic approach to my research. Gaining perspective from being an audience and adapting that into my own small audience. As well as providing my own perspective not as a professional, but as an individual in her 20s going through a similar experience.

Approaching – Approaching the topic and content through an ethical perspective. Being sensitive regarding the topic and not showing peoples identities through feedback

Mapping – Mapping a process. Field site and timeline

References:

Delve.ai, ‘How to generate your Instagram personas’, https://www.delve.ai/blog/instagram-personas

Moore, Christopher & Barbour, Kim & Lee, Katja. (2017). Five Dimensions of Online Persona. Persona Studies, https://www.researchgate.net/publication/317558972_Five_Dimensions_of_Online_Persona

3 thoughts on “BETA – Researching my digital niche”

  1. Hi Taryn, your video was both interesting and captivating. I applaud you on this factor as often update videos can become dull. You clearly have extensive knowledge of autoethnography and understand observations can directly help you in developing content for your niche platform. You have shown us that you have researched well into this topic, seen through the links you have provided. Lastly, you clearly understand how your niche audience works and how to interact with them. I would be interested to hear more about your own experience within the media niche to further emphasise autoethnographic research.

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  2. Hi Taryn!

    Firstly I would like to say I really love everything you’re niche is about as mental health is the most important thing! I love that you are creating a safe space/community for people to share and come together and know that they aren’t alone, strength in numbers. I think what you have said in regards to the skill of sensitivity in particular, making sure it’s not too triggering and keeping it light hearted is also so important to note.

    The concept of creating a personal and relatable experience in your niche appears to have been quite successful thus far based off the feedback you’ve received, which is excellent!

    Your timeline is very well synthesised and aligned with your specific tasks.

    My only suggestion would be that you could also take a look at:
    – @the.anxietyclub
    – @anxiety_wellbeing
    – @dearmyanxiety

    Three Instagram pages on the topic of anxiety that I follow which could help you out with ideas 🙂
    All the best and well done!

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  3. Hey Taryn, I love your video, you are clear with exactly what has been going on with your DA and why you have made certain changes to it. I find it amazing that this DA is on mental health because it is definitely a very relevant subject in today’s society, so I’m glad you are sticking with it. I completely agree as well that TikTok is very unpredictable due to the randomness of the algorithm and the fact that stupid, random content gets the limelight ahead of the real stuff. So I would definitely agree with sticking with Instagram, however, I do propose maybe branching out to other platforms too, such as YouTube or even maybe starting a Reddit page (when you have more followers). I found this website very helpful in translating your Instagram followers into YouTube subscribers: https://blog.promolta.com/how-to-turn-your-instagram-followers-into-youtube-subscribers/

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